Ballast for Roofing
Commercial roofing demand is visible — but scattered.
Permits, planning records, bid portals, contractor websites, licenses, certifications, project announcements, and your own CRM each hold a piece of the picture. Ballast for Roofing assembles them into scored, evidenced purchasing opportunities for roofing suppliers, distributors, manufacturers, and their sales teams.
How it works
Ballast turns fragmented signals into sales opportunities.
One continuous pipeline, from raw source activity to a rep's queue:
Source activity permits · planning · bids · contractor sites · announcements
→ project & contractor matching one canonical record per project
→ verification confidence + evidence on every field
→ opportunity scoring your territory, criteria & accounts
→ sales-team delivery dashboard · email · CRM · API · webhooksOpportunity intelligence
Every opportunity answers the questions a rep actually asks.
Which project is active, which contractor may be involved, when materials may be purchased, which products may be relevant, whether the contractor is already your customer, why it matched — and where the evidence came from.
Commercial reroofs
Reroof permits and roof-replacement projects across your territory, before the roofing award.
New construction
Commercial developments entering the stage where roof systems get specified and bought.
Public roofing bids
School, municipal, and agency roofing packages with deadlines and bid status.
Contractor activity
Branch openings, commercial hiring, certifications, and new project associations.
Account activity
Existing and lapsed customers showing up on new projects — matched from your CRM.
Restoration & coatings
Industrial roof restoration and coating projects with system and area estimates.
Inferred values — likely material categories, estimated purchasing windows — always carry a confidence score and their supporting evidence. Ballast never presents an inference as confirmed fact.
Account intelligence
Matched against the accounts you already have.
Ballast matches contractors on new projects against your CRM, so a rep knows instantly whether an opportunity is expansion, win-back, or net-new:
Active customer
Buying from you now — protect and grow the account.
Lapsed customer
Went quiet — new project activity is your re-entry point.
Prospect
In your territory, not yet buying from you.
Unknown contractor
Newly observed — Ballast builds the profile from evidence.
Strategic account
Flagged by your team for priority routing.
Do not target
Excluded by your rules — never surfaced as an opportunity.
Territory intelligence
Routed to the branch and rep who own the territory.
Territories map to states, counties, metros, or custom regions. Opportunities carry their territory and assigned representative, so a multi-branch distributor sees Central Florida flow to Sarah and Osceola flow to James — automatically.
All modules read from the Roofing Opportunity Graph— Ballast's connected model of contractors, projects, permits, properties, companies, certifications, materials, territories, and their history — built on the shared Ballast platform.
What it is not
Commercial opportunity intelligence — nothing else.
Ballast for Roofing is not homeowner roofing leads, not a marketing agency, not a contractor directory, not residential lead generation, not a CRM replacement, and not a static database. It is a continuously updated intelligence product for the companies that supply commercial roofing — built on evidence, scored against your criteria, and delivered into the tools your team already uses.
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